Short, memorable, and creative – that’s what makes a successful commercial. The desired core message is wrapped in an emotional, humorous, or informative story that lingers in the memory and resonates with the target audience.

The goal of a commercial is to effectively brand a product or service to the desired target audience in a short period of time. They are also an excellent tool for brand building.
Commercial videos aim to appeal to specific stimuli in customers and convey your core message memorably. There are countless ways to creatively package and showcase the functions of a product or service within a story, ensuring that the commercial effectively targets the audience and remains memorable. The end result is suitable for all platforms, from television to social media networks!

Cinewerk is a commercial film production in Cologne. While our main headquarters are in Cologne, we are flexible when it comes to the shooting location. We carry out most of our productions in and around Cologne, as well as in the surrounding regions of North Rhine-Westphalia. Since we collaborate with national and international corporations, we have extensive experience and networks for productions throughout Germany and our European neighboring countries.

Just a few years ago, commercials were primarily associated with TV. However, today, commercials are found on a variety of channels and platforms. Depending on the target audience, product or service, budget, and marketing strategy, some channels may be more suitable than others for individual cases. It’s important to note that conceptually, a commercial should always be tailored to the channel/format.
Here are some common channels where commercials could be suitable:

–Television: Traditionally, commercials were often aired on television, especially during popular shows or events that attract a large audience.

–Online video platforms: With the increasing use of online video platforms like YouTube, Vimeo, and social media, commercials are also widespread on these platforms.

–Social media: Platforms such as Facebook, Instagram, Twitter, LinkedIn, and TikTok offer opportunities for the distribution of commercials, both organically and through paid advertising.

–Cinema: In some cases, commercials are also shown before movies, especially if the product or service appeals to a broad audience.

–Live events and trade shows: At events such as conferences, trade shows, and sports events, commercials can be shown on screens on-site.

The selection of the right channel depends on various factors, including the target audience, budget, geographic reach, and specific goals of the advertising campaign. As a commercial production company, we advise our clients on this matter. Often, a combination of different channels is used to achieve broader reach and greater impact.